March 01 - 31, 2012
CBI 2012 Forum on Utilizing Scientific Information for Evidence-Based Marketing and Promotion
Philadelphia, PA
For marketing professionals, market access is the key to success. Being able to prove the value of a particular product is the fastest and best method for increasing sales. To do this, marketing professionals need to work with medical affairs studies and scientific data. This conference would arm marketing executives with the tools and knowledge necessary to use scientific and health outcomes data for proving product value and gaining market access. In addition, it will provide context for more valuable, and earlier communication between marketing, medical affairs and health outcomes when planning production and communication schedules.
Topics being researched for 2011 include:
* Examining the Changing Environment – Why Evidence-Based Marketing is the Future of Promotion
* The Role of Health Outcomes in Effective Marketing
* Aligning Internal Product Development with Commercial Messaging and Publication Plans
* Creating an Effective Marketing Communication Plan for the Product Lifecycle
* Understanding the Information Landscape for Scientific Data and Findings
* Direct to Consumer Challenges When Disseminating Scientific Information
»
More Details
March 21 - 23, 2012
Computers in Libraries 2012
Washington, DC
Creating Innovative Libraries is what librarians, systems and information professionals, and teams of other partners and experts do with computers, the internet and cutting edge technology. At Computers in Libraries 2012, the focus is on practices and techniques, technology, and the “secret sauce” or “extra” that creates innovative libraries.
The conference program is filled with ideas, leading edge practices, tips and techniques for creating innovative libraries, engaging communities, as well as designing and delivering strategic services that are of primary importance to our communities. The emphasis is on thinking outside of the box, learning from other industries, finding strategic partners, and creating value for our user communities with new tools, techniques and skills that build innovative and priority services.
»
More Details
May 01 - 31, 2012
iExpo 2012
Paris, France
At the heart of the networks of the digital economy, the event of market information and knowledge
»
More Details